Smolder: verb "to exist or continue in a suppressed state or without outward demonstration"
None of us have gone through something like this. Not one of us, and we're all just doing the best we can with what we've got to get through it.
Maybe you're having a really hard time working from home, or trying to help home school your kids.
Maybe you're really social and having to stay away from people and social events is crippling.
Maybe you had to lay off all your employees and you don't know if your business will survive on the other side of this.
Maybe you feel guilty that you have so much free time now on your hands but you can't find the motivation to do much of anything more than the necessary.
THIS is the time to smolder. A time to die down, to regroup. Stay lit, but pull back. Do what YOU need to do to survive. Whether you're struggling personally or professionally, it's OK to deal with this how you need to. This is hard on everyone. Every single one of us has to get creative, pivot, collaborate and figure out how to get through this. Not one of us gets to judge how someone else is dealing.
Pull back and take care of yourself, your family and your business. And when we make it to the other side of this, which we will, you fan those tiny smoldering coals and come roaring back.
You've had time to rest, to regroup, to build a stronger foundation to withstand any hard emotional or economic time and you're ready. It takes one tiny ember to start a forest fire.
Smolder now, roar later.
If you need help brainstorming how to continue to market your business, pivot, or even just need some encouragement, please reach out.